Project

Augmented Printing

How can we enhance physical printing with sustainable technology? 

With the addition of digital technology, printed media can offer new experiences and fully adjust to the reader. Think of shared narratives, embedded technologies that expand the medium and printing techniques that innovate storytelling. How could we leverage the strengths of print media in a digital and physical world to contribute to more meaningful storytelling and communication? We aim to develop meaningful concepts for customer experiences where print and digital are integrated in a sustainable way.

This project focuses on the Sustainable Development Goals: