Episode 10 – Sonia Manchanda

Listen to the latest interesting episode of the #21for21 podcast 🚀  🌏  with Sonia Manchanda, an award winning practitioner who designs transformational strategies, brands and experiences: shaping cultures and change.

Sonia talks with Marco and Carola about the human experience, design-led tech, and creating positive change

  • 🎤  “When you bring together design, technology and media, maybe you can start thinking about the human experience and how we can make it better. It can’t be done in isolation.”
  • 🎤  “We were caught off-guard in this moment, and it tells us: ‘here are the gaps’.”
  • 🎤  “We need to constantly re-imagine, re-frame and re-shape… and therefore respond and resolve.”
  • 🎤  “Design is in the space of creating brands, changing behaviours, creating movements. A lot of that is possible by design.”
  • 🎤  “We want to spread design as a way of feeling, thinking and doing things.”
  • 🎤  “I’m a big believer in dreaming.”
  • 🎤  “Complex ideas can be explained simply when you create the right environment.”
  • 🎤  “Dear Future, I’m ready… to release the past, remain ever-present, resolve the future, be sensitive, sensible and sensational.”

Listen to the episode below 👇 🎧

About Sonia Manchanda

Sonia Manchanda is Founding Partner at Spread Design and Innovation. Building expertise at tremendous speed in design, media and technology. She has a stellar reputation in building creative organisations and leading transdisciplinary project teams on massive transformational projects for governments and industry nationally and globally. Including the highly recognised Open Innovation and Design Strategy Project Dream:in. More recently, she has designed the Design Barn from the ground up. It is India’s first independent Design Center, which bridges the design and innovation gap. Her intent is to spread design as a way to sense the shifts, to respond with creativity, optimism and imagination. Sonia is a graduate of the National Institute of Design, Ahmedabad. She is a member of the CII Design Council, a Governing Council Member of the incubator Forge, and a trustee at Nityegram, the only ‘dance village’ in the world.

Links and more

Books she / her work has featured in


Sonia’s Open Innovation and Design Strategy Project Dream:in created a new method and a movement across India, Brazil and China, awarded as a global gamechanger by Metropolis Magazine, USA in 2013. The Dream:in Project has been featured in Bruce Nussbaum’s book Creative Intelligence. Sonia has been invited to showcase The Dream:in Project at Curitiba, Brazil, at Designing for Billions at Parsons New York, at Dutch Design Week in Eindhoven and several other prestigious forums.


Ground up, she has designed the Design Barn, India’s first independent Design Center to bridge the design and innovation gap. Big tech, innovation and design led firms have collaborated on innovation events here and the open design appears to have been conceived for these crazy pandemic times.

She has evolved a physical and digital format and platform to decode emergence collectively with experts.

She has channelled her unique experience and created a methodology for co active work with internal and external teams for them to make design their natural adaptive sense, launching an online and onground program for Creative Leaders to challenge the status quo; while learning, working on live projects in a Design Resource Lab; creating a super forecasting report.

Episode transcript

published soon