Episode 15 – Aga Szóstek

Listen to our sparkling new episode of the #21for21 podcast 🚀  🌏  with Aga Szóstek, strategic designer, author of The Umami Strategy and co-host of the podcast The Next Wave.

Aga talks with Marco and Carola about transformation, going beyond human centeredness and the umami strategy.

• 🎤  Instead of teaching others about transformation we should teach them the skills to keep on changing.
• 🎤  A transformation in itself is a process with a consequence, there is a continuation after.
• 🎤  Is human-centered a correct way of thinking? And I even think, perhaps there should not even be a center?
• 🎤  We have to keep asking ourselves “what does it taste like?” We have to discover the ‘umami’ strategy.
• 🎤  Dear Future, I am ready to follow your guidance into helping the world, not only survive, but thrive!

Listen to the episode below 👇 🎧

Aga Szóstek, Ph.D. is a strategic designer. For the past two decades she worked at the forefront of combining design, technology and business. She collaborated with brands such as Google, Microsoft, Philips, Canon, Samsung, EY, Santander, ING, Orange and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organisations to refocus and bet on experiences as their strategic differentiator.

Next to consulting, Szóstek designs tools aiming to support delivering unique experiences and co-hosts a podcast about creative leadership: Catching The Next Wave. She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design all around the world from the alternative business school Kaospilot in Denmark to Canterbury University in Christchurch, New Zealand.