Project

THEO THIJSSENHUIS DESIGN BUILDING

The Amsterdam University of Applied Sciences (AUAS/HvA) has been developing a beautiful campus, under the name: Amstel Campus. This campus hosts 30K students and a large variety of facilities. The Theo Thijssenhuis (TTH) is a part of the Amstel Campus and is a building with a rich history. In 2021-2022, it underwent a huge renovation to fit different schools in the building and build the makers’ facilities. The TTH is a beautiful, sleek, but also sterile and impersonal building that does not radiate the DNA of its “inhabitants”, future designers and creatives. In addition, the TTH’s location and presence are hidden from the street, which makes it difficult to navigate for visitors and newcomers.

Thus, our team faces the following challenge:

How could we turn this ‘design building’ into an HvA flagship: findable, visible, and recognizable to students, employees and visitors? In what way can “digital design,” a crucial element of the shared DNA of the various residents, be transmitted? How can TTH residents communicate their events even more strongly in the TTH, but also outside it?

 TTH houses various design-oriented programs, labs, and research groups. The primary objectives include showcasing the institution’s design DNA, improving visibility, enhancing the building’s aesthetic appeal, and promoting collaborative programming among residents. Additionally, the challenge encompasses creating a brand identity for TTH, both inside and outside, fostering an atmosphere that reflects the design activities within. Furthermore, the challenge involves implementing wayfinding solutions that are engaging and effective while ensuring that the changes do not hinder the activities of the Faculty of Technology. The target user groups include students, faculty, and external visitors, and the design criteria focus on transmitting the importance of digital design, and sustainability, and improving both the physical and programmatic aspects of the TTH.

Who are we?

Together, we bring a blend of skills, perspectives, and passions to create innovative and impactful solutions for our stakeholders and the project. Meet our diverse and dynamic team:

Gizem Korkmazel: Social Media Marketer with a keen interest in user experience research and design. Linkedin

Muhammad Saeed Ahmad: Design Engineer with a passion for artificial intelligence, blockchain technology, and renewable systems. Linkedin

Niloofar Taherian: Architect with a wealth of experience in design and project supervision, coupled with a keen interest in art and digital design. Linkedin

Shadi Maleki: A versatile leader serving as a Senior Architect, and Project Coordinator, with a Master of Urban Design. Infusing a profound passion for digital design. Linkedin

Vahid Gheidi: Project Manager, leveraging an architecture background to navigate a broad spectrum of projects, from theaters and cinema to urban designs and construction. Linkedin

Final Project video

Maker's Sprint

Maker's Sprint started on 11th September 2023 and consisted of only 5 days. In this short demonstrative sprint, we built a conversational object that would initiate a discussion. This object sparked discussions during our first meeting with our stakeholders. Also, this week we did our first work as a team and figured out how we could work together.
The Goals and Results of Maker's Sprint
Conversational Object

SPRINT 1

Sprint 1's primary objective is to conduct in-depth research to understand the current state of the Theo Thijssenhuis (TTH). This phase is critical in gaining insights that will inform the subsequent project phases, with the ultimate aim of turning TTH into an AUAS flagship with improved visibility, a unique identity, and effective communication of its design DNA.
Methods that we used
Results of Sprint 1

SPRINT 2

Sprint 2 revolved around defining and ideation, building upon insights from Sprint 1's research. We strategically prioritized our 9 main goals into 4 categories using the MoSCoW table, alongside formulating comprehensive budget and semester-wise planning. The pivotal highlight of this sprint was the crucial ideation and concept evaluation phase conducted in collaboration with Mr. Beam. Engaging in productive brainstorming sessions, we generated over 30 ideas for our prioritized goals. The selection of the best idea was meticulously based on considerations of feasibility, client needs, and budget constraints.
The Goals of Sprint 2
Methods that we used
Results of Sprint 2

SPRINT 3

Our team accomplished several significant milestones in this sprint. First, we successfully concluded the brainstorming sessions and finalized a set of ideas to share with Mr. Beam Design Studio about key features, interactions, and essential flows. Alongside this, we carefully crafted a budget estimation, ensuring a comprehensive plan for implementing our ideas. In parallel, we extended our efforts to address additional goals by developing new ideas that proved to be instrumental in covering the remaining objectives. Moving forward, we took a hands-on approach by creating a prototype, which underwent thorough testing with users right at the project site.
Outcomes of Sprint 3 - A prototype is more than you think

SPRINT 4

Our sprint goal was to create a comprehensive and finalized plan for the selected idea. By the end of 4 sprints, we successfully reached a consensus with stakeholders and the team. The finalized concept involves installing a gate empowered by a digital display, which is controlled with a touch screen and connected to a 3D model. This gate will display the contents of what is happening in the TTH building. Additionally, we envision the gate as a growing project, incorporating tiles made from wasted materials. The construction of these tiles will be undertaken by students during specific events.
What we have done in this sprint

SPRINT 5

Our main goal in Sprint 5 was to finalize the primary design proposal, incorporate details, and prepare for the showcase to highlight the key features and aspects of our project. Also we created a roadmap on what's done so far and what's going to happen next (and how) after us. Thus, the project will be implemented easily without us.
OUR FINAL SOLUTION FOR JMH ENTRANCE