Innovation Arena

How can the venue create a better fan experience with wow moments after the event?

Contribute to make the Johan Cruijff ArenA the most innovative stadium in Europe by 2020! Public spaces are increasingly datafied with interactive screens, sensors and cameras. How can we use this data to influence the fan experience in the stadium? You will create concepts based on data the stadium collects and make the Johan Cruijff Arena your own personal field lab and eventually the smartest Stadium in the world.

This project focuses on the Sustainable Development Goals:

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