Episode 15 – Aga Sz贸stek

Listen to our sparkling new episode of the #21for21 podcast 馃殌 聽馃審聽 with Aga Sz贸stek, strategic designer, author of The Umami Strategy and co-host of the podcast The Next Wave.

Aga talks with Marco and Carola about transformation, going beyond human centeredness and the umami strategy.

  • 馃帳聽 Instead of teaching others about transformation we should teach them the skills to keep on changing.
  • 馃帳聽 A transformation in itself is a process with a consequence, there is a continuation after.
  • 馃帳聽 Is human-centered a correct way of thinking? And I even think, perhaps there should not even be a center?
  • 馃帳聽 We have to keep asking ourselves “what does it taste like?” We have to discover the ‘umami’ strategy.
  • 馃帳聽 Dear Future, I am ready to follow your guidance into helping the world, not only survive, but thrive!

Listen to the episode below 馃憞 馃帶

About Aga Sz贸stek

Aga Sz贸stek, Ph.D. is a strategic designer. For the past two decades she worked at the forefront of combining design, technology and business. She collaborated with brands such as Google, Microsoft, Philips, Canon, Samsung, EY, Santander, ING, Orange and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organisations to refocus and bet on experiences as their strategic differentiator.

Next to consulting, Sz贸stek designs tools aiming to support delivering unique experiences and co-hosts a podcast about creative leadership: Catching The Next Wave. She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design all around the world from the alternative business school Kaospilot in Denmark to Canterbury University in Christchurch, New Zealand.

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Episode transcript

published soon