Decreasing Waste through Behavioral Change

The Universiteit van Amsterdam (UvA) & Hogeschool van Amsterdam (HvA) have the ambition to become the most sustainable universities in terms of resource management and want to adhere to the Amsterdam goal of becoming the frontrunner in the circular economy by 2024.

From their own analysis, the waste management project team found that only 30% of the waste in their bins actually originates inside the universities, which means that 70% of the waste was brought in from outside sources.

The Digital Society School will run a project that will look into what the current behavior and conceptions are around the UvA and HvA campuses towards this external waste and how these behaviors can be changed or steered towards a more sustainable approach. The challenge will focus specifically on the behavior of the consumers, the students and staff, while keeping the entire system in mind.


This project focuses on the Sustainable Development Goals: