Project

Amstelring

Amstelring is a leading provider of healthcare, support, and accommodation for the elderly and vulnerable in Amsterdam. As a pioneer in the industry, Amstelring is committed to reducing its environmental footprint and promoting healthier living.

A recent analysis revealed significant environmental impacts associated with Amstelring’s food system, highlighting significant CO2 emissions. In response, the organization has initiated a project at De Venser, one of its care facilities. The project aims to promote sustainable living style, and reduce the environmental footprint.

By fostering a culture of sustainability, Amstelring hopes to inspire its residents, staff, and the broader community to embrace healthier, more environmentally conscious attitude and habits. This transformation is not just about food; it’s about creating a more sustainable and compassionate future for all.

“How might Amstelring generate awareness and urgency among employees and residents to drive everyday action on sustainable food choices, ensuring these options are seen as necessary, appealing, and delicious?”

🔍 Explore

In Sprint 1, our primary objective is to understand the project scope. To achieve this, we utilised a comprehensive research methodology to gain a deep understanding of the context, our stakeholders, current service, and underlying challenges. After the research, several potential dimensions for future improvement that will guide our development efforts was defined.
Desk Research
Stakeholder Interviews
On-site Observation
Deliverables

📄 Research

In Sprint 2, our primary objective was to delve deeper into the project challenge. To achieve this, we refined our understanding of the problem by second round of user interview and root cause analysis. As a result, we narrowed down the design challenge and defined a focused problem statement.
Stakeholder Interviews
Root Cause Analysis
Deliverables and Conclusion

💡IDEATE

In Sprint 3, our primary objective is to ideate and rapidly prototype solutions focused on tackling paper waste in the journey of food preparation and serving. To achieve this, we conducted a benchmarking to understand industry practices in addressing the paper waste problems. This was followed by an team ideation session to identify promising directions. As a result, we came up with two key solutions, sketched their concepts, and utilised MidJourney to visualise these solutions.
Benchmarking
Ideation and Dot Voting
Concept Sketching and AI-generated Image
Deliverables and Conclusion

🛠️ PROTOTYPE

In Sprint 4, our primary objective is to finalise the initial prototype for the ordering system and validate its feature and usability by user testing. Besides, we conducted a feasibility analysis of the new product by calculating financial costs and impacts, as well as further validating its sustainability effects.
Prototyping and User Testing
Financial and Environmental Analysis

🔁 ITERATE

In Sprint 5, our primary objective is to finalise the prototype, plan and prepare for the showcase. Therefore, we improved user interface for the ordering system based on the feedback in sprint review 4, filmed and edited the project video, and brainstormed and organised the showcase.
UI Improvement